About
The strategist
in the room.
Brian Hong
Founder, TSG Prime
Brian Hong is a marketing executive with 30 years of experience building brands, launching products, and driving revenue across four continents. He has led marketing at some of the world's most recognized companies — from Amazon and ByteDance to Bandai Namco and THQ — and has navigated markets from Seoul to Silicon Valley.
His career spans consumer technology, entertainment, gaming, and media. He has directed campaigns that moved markets, built teams from the ground up, and advised brands entering new geographies with no playbook. The through-line across every engagement: strategy that connects directly to revenue.
TSG Prime is the vehicle through which Brian works directly with a select number of clients — as a fractional CMO, a strategic advisor, or a market-entry guide. No layers. No junior team doing the work. Brian in the room.
"We measure success in revenue, not impressions. Strategy without execution is a presentation. Execution without strategy is noise. TSG Prime does both."
Career
30 years. Four continents. One standard.
Amazon
Marketing Leadership
Led marketing initiatives at one of the world's most data-driven companies, developing customer acquisition and retention strategies at scale.
ByteDance
Marketing Leadership
Drove brand and growth marketing for ByteDance's global expansion, navigating the intersection of Eastern and Western consumer culture.
Bandai Namco
Marketing Leadership
Directed marketing for one of the world's leading entertainment companies, spanning gaming, anime, and consumer products across global markets.
THQ
Marketing Leadership
Built and led marketing programs for a major video game publisher, managing franchise launches and brand positioning across North America and Europe.
How Brian works
Revenue first
Every strategy is built backward from a revenue outcome. Brand awareness is a means, not an end.
Direct engagement
Brian works directly with your leadership team. No account managers, no junior substitutes.
Cross-cultural fluency
Decades of experience across Asian and Western markets means strategies that actually translate — not just get translated.
Work with Brian directly.
Engagements are limited by design. If you're ready to bring senior marketing leadership into your business, let's start a conversation.