Services
The right expertise.
At the right stage.
Three engagement models built around how growing brands actually work — not how agencies prefer to bill.
Fractional CMO
Senior marketing leadership, embedded with your team.
Most growing brands don't need a full-time CMO — they need one part of the time, fully committed. A Fractional CMO from TSG Prime means you get 30 years of marketing leadership in the room for strategy, team direction, and execution oversight, without the full-time overhead.
What's included
- Weekly strategic sessions and team alignment
- Marketing roadmap ownership and prioritization
- Agency and vendor management
- Board and investor-level marketing reporting
- Hiring and team-building guidance
Ideal for
Series A–C companies, PE-backed brands, and founder-led businesses ready to scale marketing beyond the founding team.
Engagement model
Ongoing monthly retainer. Minimum 3-month commitment.
Strategic Consulting
Focused projects. Clear answers. A path forward.
Sometimes you don't need an embedded leader — you need a sharp outside perspective on a specific problem. TSG Prime delivers focused consulting engagements that produce a clear diagnosis and an actionable plan, not a deck full of frameworks.
What's included
- Marketing audit and competitive landscape analysis
- Go-to-market strategy and launch planning
- Brand positioning and messaging architecture
- Channel strategy and media mix review
- Marketing org design and capability assessment
Ideal for
Brands at an inflection point — pre-launch, post-acquisition, entering a new category, or rebuilding after a miss.
Engagement model
Project-based. Typical engagements run 4–8 weeks.
Market-Entry Advisory
Cross-cultural fluency built over 30 years.
Entering a new market is not a translation problem — it's a cultural intelligence problem. TSG Prime has navigated brand launches from Seoul to Silicon Valley, Tokyo to Texas. We help Asian and global brands build authentic U.S. presence, and U.S. brands connect meaningfully with multicultural audiences.
What's included
- U.S. market entry strategy for Asian and global brands
- Multicultural audience strategy for U.S. brands
- Cultural positioning and messaging adaptation
- Partner and distribution channel identification
- Launch planning and in-market execution oversight
Ideal for
Asian brands entering the U.S. market, and U.S. brands targeting Asian-American, Hispanic, or other multicultural segments.
Engagement model
Advisory retainer or project-based, depending on scope.
Not sure which fits?
Most engagements start with a conversation. Tell us where you are and where you need to go — we'll recommend the right model.